Marketing Your Shop on Isokorigari: Coupons, Badges, WhatsApp and More

Listing products is only half the job: smart marketing with coupons, badges, reviews and social sharing brings more buyers to your Isokorigari shop.

Isokorigari.com is growing into the biggest multivendor online marketplace in Rwanda, for B2B and B2C buyers. With many sellers in the same department, the shops that market themselves well get the most orders. The good news: Isokorigari already gives you tools to promote your shop, and you can add your own social media and WhatsApp network on top. Here is how to use them.

1. Coupons: give buyers a reason to order today

Coupons are discount codes buyers enter at checkout. Isokorigari runs marketplace coupons such as:

• WELCOME10: 10% off a first order from Rwf 20,000 (max Rwf 10,000).
• BULK5: 5% off orders from Rwf 200,000, for B2B buyers.
• ISOKO2000: Rwf 2,000 off from Rwf 30,000; ISOKO5000: Rwf 5,000 off from Rwf 100,000.
• Seasonal codes like BLACKFRIDAY15 (27-30 November) and FESTIVE7 (15 December - 5 January).

Conditions apply and may change. Mention the current coupons when you share your products: "Order on Isokorigari and use WELCOME10 on your first order." It gives your customers one more reason to buy now.

2. Special prices and promotions

Special prices let you show a discounted price for a set period, for example a back-to-school offer on school and office supplies, or a festive offer on gifts. Time-limited offers create urgency. Combine them with wholesale (bulk) prices so business buyers see the advantage of ordering larger quantities.

3. Ribbons: catch the eye in the product list

Product ribbons are small labels on the product picture: Hot Deal, New, Bestseller, Sale, Flash Sale, Few Left, Made in RW, Combo Deal and more. A ribbon helps your product stand out when a buyer scrolls a long list. Use them honestly: "Few Left" only when stock is really low, "New" for new arrivals.

4. Badges: show buyers they can trust you

Seller badges tell buyers who you are: Verified, Top Seller, Wholesaler, Made in RW, Fast Ship, Quality, Official, Best Price, Same Day, COD, Warranty, Eco, Women-Led, Youth-Led, Artisan, and membership tiers Individual Seller, Company / Shop, Supplier / Wholesaler and Manufacturer / Industry. If your business is women-led, youth-led or makes products in Rwanda, say it: many buyers like to support local businesses. Keep your shop profile complete and your service reliable to earn and keep your badges.

5. Reviews and ratings

Reviews are free marketing. After a successful delivery, kindly ask your customer to rate the product and write a short review on Isokorigari. Answer questions politely and solve problems quickly; one happy hotel or school can bring many repeat orders.

6. Related products and "frequently bought together"

Isokorigari product pages show related products and "frequently bought together" items. List complete product ranges so these sections can show your other items: phone plus case and charger, tiles plus tile adhesive, rice plus cooking oil. This increases the value of every order.

7. Share on WhatsApp and social media

• Copy your product or shop link and share it in your WhatsApp status and customer groups.
• Post short videos and real photos on Facebook, Instagram and TikTok with your Isokorigari link.
• Put your shop link on your business card, receipts and shop door.
• Tell customers they can pay with MTN MoMo, Airtel Money, card, or cash on delivery where available, and that delivery reaches Kigali and all provinces.

8. Let affiliates and advertising work for you

Isokorigari affiliates share product links with their own followers and earn a commission on referred buyers. The more attractive your products, prices and photos, the more affiliates will want to share them. For faster visibility, an advertiser account lets you pay to promote your shop, products and banners on the marketplace.

The foundation: a clean catalogue

Marketing works best on a clean listing. Remember that Isokorigari keeps one master catalogue: search first, and if the product exists, add it to your store with your own price and stock instead of creating a duplicate.

A simple monthly marketing plan

1. Week 1: check your photos, titles and prices. Add ribbons to new arrivals and real deals.
2. Week 2: share three products on WhatsApp status and in your customer groups, with the current coupon.
3. Week 3: post a short video on Facebook or TikTok showing a product in use, with your Isokorigari link.
4. Week 4: ask recent customers for reviews, look at what sold best, and plan next month's special prices.

Plan ahead for the busy seasons: back to school, Black Friday and the festive season. Prepare stock, photos and special prices a few weeks early so you are ready when buyers start searching.

What not to do

• Do not send the same message many times a day; people will leave your groups.
• Do not promise free delivery or fixed delivery times; delivery prices depend on the transport companies, the region and the weight.
• Do not use fake reviews or fake "Sale" prices. Trust is your most valuable asset.

Mu Kinyarwanda

Gushyiraho ibicuruzwa ni kimwe cya kabiri cy'akazi: kwamamaza neza ukoresheje coupons, badges, ibitekerezo by'abakiriya na WhatsApp bizana abaguzi benshi mu iduka ryawe.

1. Coupons

Coupons ni kode z'igabanyirizwa umuguzi yandika yishyura. Urugero: WELCOME10 (10% ku itumiza rya mbere guhera kuri Rwf 20,000, ntarengwa Rwf 10,000), BULK5 (5% guhera kuri Rwf 200,000 ku bigo), ISOKO2000, ISOKO5000, BLACKFRIDAY15 (27-30 Ugushyingo) na FESTIVE7 (15 Ukuboza - 5 Mutarama). Amabwiriza arakurikizwa kandi ashobora guhinduka. Bibutse abakiriya bawe iyo usangiza ibicuruzwa.

2. Ibiciro bidasanzwe

Shyiraho igiciro kigabanyije mu gihe runaka, nko mu gihe cyo gutangira amashuri cyangwa iminsi mikuru. Bifatanye n'ibiciro by'ibiranguzo.

3. Ribbons

Ni utumenyetso duto ku ifoto: Hot Deal, New, Bestseller, Sale, Flash Sale, Few Left, Made in RW, Combo Deal. Bikoreshe mu kuri: "Few Left" igihe stock ari nke koko.

4. Badges

Ibimenyetso by'umucuruzi nka Verified, Top Seller, Wholesaler, Made in RW, Fast Ship, Women-Led, Youth-Led, Artisan n'inzego Individual Seller, Company / Shop, Supplier / Wholesaler na Manufacturer / Industry byereka abaguzi ko bakwizera. Uzuza umwirondoro w'iduka kandi utange serivisi nziza.

5. Ibitekerezo n'amanota

Nyuma yo kugeza ibicuruzwa, saba umukiriya gutanga amanota n'igitekerezo. Subiza ibibazo neza kandi ukemure ibibazo vuba.

6. Ibicuruzwa bijyanye

Impapuro z'ibicuruzwa zerekana "related products" na "frequently bought together". Shyiraho ibicuruzwa byuzuzanya: telefone n'igipfukisho cyayo na chargeur, amakaro na kole yayo, umuceri n'amavuta yo guteka.

7. WhatsApp n'imbuga nkoranyambaga

• Sangiza link y'iduka cyangwa y'igicuruzwa kuri WhatsApp status no mu matsinda y'abakiriya.
• Shyira amafoto nyayo na videwo ngufi kuri Facebook, Instagram na TikTok.
• Shyira link ku makarita y'ubucuruzi no ku nyemezabuguzi.
• Bwira abakiriya ko bishyura na MoMo, Airtel Money, ikarita cyangwa COD aho bishoboka, kandi ko tugeza i Kigali no mu ntara zose.

8. Affiliates no kwamamaza

Ba affiliate ba Isokorigari basangiza links z'ibicuruzwa bakabona komisiyo. Konti ya advertiser igufasha kwishyura kugira ngo iduka, ibicuruzwa na banners byawe bigaragare cyane.

Wibuke: banza ushakire igicuruzwa muri catalogue; niba gihari, cyongere mu iduka ryawe aho gukora ikindi.

Gahunda yoroshye ya buri kwezi

1. Icyumweru cya 1: suzuma amafoto, imitwe n'ibiciro; shyira ribbons ku bicuruzwa bishya.
2. Icyumweru cya 2: sangiza ibicuruzwa bitatu kuri WhatsApp, hamwe na coupon iriho.
3. Icyumweru cya 3: shyira videwo ngufi kuri Facebook cyangwa TikTok yerekana igicuruzwa gikoreshwa.
4. Icyumweru cya 4: saba abakiriya ibitekerezo, urebe ibyagurishijwe cyane, utegure ibiciro bidasanzwe by'ukwezi gutaha.

Ibyo kwirinda

• Kohereza ubutumwa bumwe inshuro nyinshi ku munsi.
• Gusezeranya kohereza ku buntu cyangwa igihe kidahinduka; igiciro cyo kugeza ibicuruzwa giterwa n'ibiciro by'ibigo bitwara ibicuruzwa, akarere (Kigali cyangwa intara), uburemere n'ingano by'ibyo watumije, n'ibindi.
• Ibitekerezo by'ibihimbano cyangwa ibiciro bya "Sale" by'ibinyoma. Icyizere ni wo mutungo wawe ukomeye.

Topics: market your shop, sell online in Rwanda, online marketplace Rwanda, Isokorigari coupons, WhatsApp marketing Rwanda, Isokorigari seller tips, Isokorigari.com